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Swatch opened a new flagship store in NYC's Times Square and wanted the experience to be mesmerizing. First, a giant gear wall was design and constructed to create a whimsical attraction for visitors. Skyscraper view finders were added along the front windows and instead of the street view, showed 360 VR environments from around the world. To address the giant high-rise support pillar standing in the middle of the retail space, a custom battleship clad facia was installed to house merchandise on custom machined panels.
Mechanical Builds, Experiential Design, Tech Integration, Show Room Design, Retail Build
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