Swatch

Swatch

Retail Interior + Interactive 

via Arch Production + Design

Arch Production and Design was contracted by Marlboro Construction Group to provide retail fixtures and interactive elements for the new Times Square flagship store. Customized rooftop viewers were fitted with 360 motion tracking technology to display exotic views from the ground floor of Times Square. A large battleship clad custom fixture was designed and fabricated to cover a main support column and act as a point of purchase for premier watches. A 30 foot oversized gear wall was programmed and fabricated with an interactive crank shaft to allow visitors to move to scale Swatch watch inner gears.