2014 NYFW brought Brand Assembly to Lord & Taylor. Refinery29 kicked off the partnership with a lavish runway show inside of the Flagship NYC Lord & Taylor. A takeover of the 5th floor allowed for a retail experience like no other. Immediately following the show all pieces were available for the attendees to shop. A custom runway design as well as larger event decor was designed, built, and sourced to turn over this active retail space in under 8 hours. Custom photo booth and tech integration also allowed for a larger all encompassing event.
Event Design, Experiential Design, Interior Design, Tech Integration, Show Room Design, Retail Build, Custom Fabrication