Yes! Network

Yes! Network

Art Director

Israeli television network Yes! came to New York and sought iconic Alec Baldwin to star in an action packed 60 second spot. Scouting numerous locations to provide the backdrop for a hotel shootout, a cost efficient option for filming on a sound stage was presented by my team. An 8,000 sq/ft set was designed and constructed with special consideration for SFX. Miniature explosives to replicate bullet impacts lined all the sheet-rocked walls. Multiple fly walls were in place to provide optimal filming angles. Custom carpets and wallpapers were commissioned to pay homage to the great films for the 21st century.