Israeli television network Yes! came to New York and sought iconic Alec Baldwin to star in an action packed 60 second spot. Scouting numerous locations to provide the backdrop for a hotel shootout, a cost efficient option for filming on a sound stage was presented by my team. An 8,000 sq/ft set was designed and constructed with special consideration for SFX. Miniature explosives to replicate bullet impacts lined all the sheet-rocked walls. Multiple fly walls were in place to provide optimal filming angles. Custom carpets and wallpapers were commissioned to pay homage to the great films for the 21st century.